Client Background

A boutique family law firm in Birmingham relied solely on referrals, missing opportunities to attract younger clients. Their website had no SEO strategy, a 75% bounce rate, and ranked #42 for “divorce solicitor Birmingham.”

Challenges

1. Zero Online Visibility: Competed against national firms dominating Google.

2. Outdated Branding: Website lacked mobile optimization and modern design.

3. No Content Strategy: No blogs or resources to engage potential clients.

Scorpean’s Solution

1. Content Hub Development:

   • Created 20+ pillar articles (e.g., “Child Custody Laws in the UK: A 2024 Guide”) targeting long-tail keywords.

   • Added downloadable resources like “Divorce Financial Checklist” to capture emails.

2. Local SEO Overhaul:

   • Built citations in local directories (e.g., Birmingham Legal Network).

   • Targeted hyper-local keywords like “solicitor for unmarried couples near me.”

3. Client-Centric Redesign:

   • Launched a mobile-first WordPress site with clear CTAs (“Book a Free 30-Minute Consultation”).

   • Added client success stories without revealing identities (e.g., “Secured 70% Custody for a Birmingham Father”).

Results

• 200% Increase in Organic Traffic: From 500 to 1,500 monthly visitors.

• 35% Conversion Rate: From blog visitors to booked consultations.

• Top 5 Rankings: For 15+ family law keywords in Birmingham.

Client Testimonial :
“Scorpean made us visible to clients who actually need our help. We’re no longer the city’s best-kept secret“